Do you feel sometimes you get blind to your own weaknesses? I know I do.
It happens often, you work hard on your website, you’re proud of it, you know it by heart…
And you can’t be trusted to judge it anymore. Not impartially anyway.
And because there is so much to check and fine-tune on any given page, it’s easy to end-up with a not-so-optimized website that ranks badly in search engines and don’t provide the best user experience.
Fortunately, there are free website analyzers you can use to help you assess many aspects of your website.
Most tools specialize in analyzing one aspect of a website: SEO, code, responsiveness…
Here are 3 free tools that do it (almost) all. Maybe not all, but they do a lot.
Beware! I tried them and they all broke my heart…
There are always ways to make a website better, faster, more optimized. These 3 tools will help you do just.
Woorank analyzes your website for SEO, Mobile efficiency, usability, use of technologies, and social factors. Your site is marked out of 100 to give you an idea of its overall affectiveness.
I like the fact that Woorank has paid plans but still made the free analysis tool super thorough and they’re not asking for anything. No registration required or anything like that.
There’s a catch though: you’re only allowed 2 free analysis a week. They actually say 1 but I was able to do 2.
The SEO analysis is very thorough and provides lots of information.
Keywords are analyzed, as well as the presence and type of headings, proper meta tags, in-page links, Google+ publisher tag, sitemap, Robots.txt filehellip; It also takes a look at the age of your domain, whether you have a blog or not and many other factors that can impact your ranking.
The mobile analysis is lacking in my opinion. It comes up with 3 pieces of information:
- An image of your website on mobile
- A mobile load time with a comment only (slow) instead of an actual time
- A mobile optimization part that makes recommendations based on factors that don’t seem that relevant. For instance presence of a mobile css file or a mobile redirection. That’s really not the standard these days.
The usability and technologies analysis are both useful. You’ll get to check things like the presence of a 404 page and a favicon, what kind of server the site is on, whether gzipping and caching are enabled or not…
If anything, that list can totally work as a reminder of what needs to be done.
The social analysis lets you know whether the site is popular on social networks, how often it was shared and whether associated pages are found on social networks. Although you probably already have an idea, seeing it summarized like that really helps put things in perspective.
Woorank is a very complete free website analyzer.
At first Nibbler looks like it doesn’t add anything to Woorank already complete analysis.
The tool is free as well and also doesn’t require any registration or any information to get started other than a website address to start analyzing.
The information provided is pretty much the same: SEO, technologies, social factors…
Nibbler, however, has a few strengths that put it above Woorank in my opinion.might look like it provides the same data Woorank does but it has a few benefits over Woorank.
First and foremost, where Woorank was analyzing only one page, Nibbler analyzes 5 pages with the free version which already improves on the analysis.
Another aspect of Nibbler I really like is that it grades each aspect of your website separately. Where Woorank was giving a general grade that gives a good idea but doesn’t say anything about specific strength and weaknesses, Nibbler goes in great detail. The grades, out of 10, are provided following 3 levels. First an overall grade, then grades for 4 categories: Accessibility, experience, marketing, and Technology. For each of these 4 categories, we then get a detail of what tests contributed to the grade and a grade for each test separately.
Impossible to get any more precise.
One aspect where Nibbler might not be as good as Woorank is that it only runs 22 tests while Woorank runs much more than that. It’s still ok because the tests are important and provide useful information, but it’s not as thorough as Woorank.
Results, are sometimes better with Nibbler. The mobile test, for example, makes more sense here than with Woorank: it presents 2 views of the site on tablets and mobile phones, and lists media queries for different screen sizes.
Some other times, results are questionable: it says my blog is not linked to a Google+ page when it actually is.
This is not just any tool. This is Neil Patel’s Quicksprout website analyzer.
If you don’t know who Neil Patel is, he is the man behind uber famous analytics tools Crazy Egg and KISSmetrics. He’s also a noted marketing blogger and speaker.
Although I criticized him a little in one of my posts, he’s still the man when it comes to making your site better.
Expectations are high here.
First, unlike the other 2 tools, you have to grant access to your Google account for this one. I’m going to be positive and assume that since it wants to see my analytics data, the goal is to provide me with a good report. I can’t say I like that a lot though. I’m a bit touchy when asked to grant access to my private stuff.
Anyway let’s not be too finicky…
Unlike the 2 other tools, Quicksprout is not limited. It is not the free version of a paid tool, it is a fully functional free tool.
One thing where it shines is that it offer a competitor analysis report against up to 3 other sites.
The report is divided in 3 parts: Website analysis, social media analysis, and competitor analysis.
Each category’s results are extremely detailed and provide plenty of useful information.
The tests are a bit the same one you can find with the 2 other tools and once again, not everything is always correct. For instance, while my site makes use of Gzip, the tool says it doesn’t.
On the other hand Quicksprout doesn’t only give tests results, it also provides us with recommendations in plain English: actionable tips to improve our websites.
Finally, Quicksprout allows you to download a PDF or Excel report but you have to provide an email address for that. Frankly, just do it. Receiving Neil Patel’s articles straight to your mailbox can only do you good.
There are tons of website analyzers on the web, many specialized in some aspects of the analysis. I like those 3 because I don’t need to go everywhere looking for 10 tools to achieve the same results. I only look for something more specialized if these 3 show me that something major is going on on one of my sites. Otherwise I’m happy with these.
If you know of any other tool worth mentioning that can bring more to the table, please share in the comments.